Introducing Freeflow Active
Freeflow Active is a sustainable activewear brand made from recycled ocean waste such as nylon from abandoned fishing nets and water bottles. We believe high performing and beautifully designed product can be created sustainably without sacrificing any elements of traditional activewear brands. We believe in helping solve a problem, rather than contribute to it. Every purchase of our Winter 2020 collection and onward, will clean up between 3- 5 kg of trash on a beach worldwide through our friends at Ocean Mimic.
How are you sustainable?
Our products are made with recycled ocean waste, our packaging is compostable and even are fabric scraps are turned into hair accessories so we can be as zero waste as possible!
Why did you want to join the Mimic Marketplace?
You hear a lot about the plastic crisis and how it impacts all of us but, living in Toronto, I’d never had the opportunity to really see and experience first hand how bad it really is.
In February 2018, I travelled to Bali on a surf and yoga trip with some friends. I was absolutely horrified by the state of many of the beaches that were just completely overtaken by garbage and trash. At one point, there were plastic bags and wrappers and cutlery completing overflooding the surf. It was so gross and heartbreaking. A supposed paradise that was practically destroyed.
One of the biggest culprits of this waste problem is abandoned fishing nets, estimated to represent about 46% of the plastic in the ocean today. These are also known as “ghost nets”. Not only do these ghost nets contribute to the waste problem in a major way, over 140k seals, whales and other species get entangled and cannot survive in these floating death traps.
I discovered an organization that recovers these ghost nets and regenerates them into fabric that can be repurposed in a variety of consumer products.
I took the fabric and designed it into an activewear line that is super high performing, able to be duel purposed for the studio or worn in the water, ultra light weight and easy to travel with. And also gorgeous.
There are so many incredible organizations that are doing such great work to clean up our seas, it’s part of our mission to give back a portion of our profits to these organizations to assist in their efforts of making the planet better for all of us.
There is power in collaboration. Alone, you can go fast but together, we can go far.
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