Pure Design ®

March 4th, 2020|

Introducing Pure Design Pure Design® strongly believes that we are human beings, individuals and not an advertising space. We use a combination of natural materials and clean design without stickers or visible logos is our vision. We believe you do not need anybody to supply you with their identity. We like simplicity in design and were always repelled by brands trying to stick their logos on us. Why did you want to


February 27th, 2020|

Introducing Annivie We are a one-stop sustainable skin glow shop that offers eco-friendly, natural and organic skincare. At Annivie you can get some of the finest hand-crafted organic facial serums and body oils along with the highest quality and sustainably sourced rosehip, plum and argan oils for that ultimate skin glow! Our aim is to be a pioneering brand in the skincare and cosmetics industry that sets the standards for

What I Learned from 31 Days of Cleaning Beaches

January 17th, 2020|

I (Emma) travelled around Bali in December 2019 on the Bali Plastic Tour cleaning beaches every day and inviting people to join me. It was an incredible experience and I am so grateful for all the help from strangers and friends along the way. Some things went better than expected, some things didn’t go as planned but most importantly I learnt more in that month than I could have possibly

5 Creatures Vital to a Coral Reefs Survival

December 13th, 2019|

Coral reefs hold 25% of all marine biodiversity. They’re a wonderland of ecological hotspots filled with a multitude of weird and wonderful ocean creatures. Each resident provides an important function and service for maintaining the health of our coral reefs and, in turn, our oceans. And, the coral reef structure itself acts as a natural wave breaker, preventing large waves crashing into delicate coastal ecosystems. Algae, aquatic plants and seagrasses

The Unwrapped Calendar

December 12th, 2019|

Get Unwrapped for the Ocean Unwrapped - the latest Mimic Project. The climate isn’t the only thing heating up! Ocean Mimic is going to be releasing a nude calendar with plastic pinup women and men posing with pollution in  2020. All profits go to the Ocean Mimic Foundation which focuses on trying to raise awareness and educate on plastic pollution around the world. We want models and photographers from all

Sustainable Shopping in Canggu

December 9th, 2019|

Are you based in Canggu and not sure how to do some sustainable shopping? Or maybe you’re visiting and need the perfect gift for a friend back home? We’re here to help. We’ve wandered the streets and done the shopping (all for your benefit of course!). Shop local at some of our favourite stores. They’re all doing their bit, so you can do your bit for the environment. Eco Living


Sign up to our mailing list today to join the movement!

  • Get notified when new designs and products are released
  • Receive occasional updates about our progress in saving the oceans

Joining the #MimicMovement is 100% free – no obligations.


Join the Mimic Movement

Join our Plastic Free Group

Become a Mimic Cleanup leader