OUR Story

Ocean Mimic started back in 2018 as a beach clean up movement and sustainable swimwear brand. Born out of a wish to end plastic pollution through a galvanised community of water women.

Today Ocean Mimic has left the swimwear behind and transformed into a platform with one single aim – to protect our oceans. To educate, inspire and unite the ocean community and amplify ocean voices.

If you are trying to make the oceans a better place then please get in touch.

We amplify ocean voices. 



Emma founded Ocean Mimic in 2018 as a scuba diver who wanted to make a difference.  Creativity, passion and optimism has brought Ocean Mimic to where it is today.

Nothing would have been possible without the help of our team, volunteers and the entire Ocean Mimic community. 






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Ocean Mimic has transformed throughout the years to where we are today. 

September 15, 2018

Bali Cleanups Start

This marked our first ever clean up on Berawa Beach in Bali. Since then we held weekly clean ups until 2020. Check out this post to learn more about Bali’s waste crisis.

March 23, 2019

Kickstarter launch

We celebrated the launch of our kickstarter with a catwalk to show off our sustainable suits and to have a night of fun with our community in Bali.

May 27, 2019

1st School Cleanup

We cleaned the beach with St. Thomas Aquino school with 700 children over 3 days.

1st School Cleanup
June 8, 2019

Cleanups go worldwide

To celebrate World Oceans Day, we had 20 cleanups worldwide!

December 1, 2019

Bali Plastic Tour

If you want to for a habit, you have to be consistent. In preparation for the new year, we had 31 cleanups around Bali, one for every day of December!

May 19, 2020

Recycling Center

We rolled up our sleeves and ran a New Recycle Center in Canggu, Bali for the first months of the Covid pandemic.

June 8, 2020

Solo Cleanup Project

To celebrate World Oceans Day in light of COVID-19, we had our first solo clean up project.

August 4, 2021

we closed!

Due to COVID-19 and complications we closed our swimwear company and cleanup charity. Emma relocated to Dubai and launched her marketing agency - Ocean Socials.

August 4, 2022


Exactly one year later we were in the position to reopen Ocean Mimic with the sole purpose of making the oceans a better place. No swimwear, just supporting the ocean community as best we can.