OUR Story

Ocean Mimic started back in 2018 as a clean up charity and sustainable swimwear brand. Born out of a wish to end plastic pollution through a galvanised community of water women.

Today Ocean Mimic has transformed into a platform with one single aim – to protect our oceans. Ocean Mimic no longer sells swimwear and no longer has its own charity. It is simply a platform to unite the ocean community and amplify ocean voices.

There are no sales to make, no donations to raise and no hidden agenda. 

If you are trying to make the oceans a better place and you think we can help – please get in touch.



Emma is a girl with a love for the ocean. She realised from a young age that she wanted to educate people in a creative way to inspire them to protect our oceans.

Emma drives Ocean Mimic along with her creativity, passion and a radical optimism! ‘It all starts with you’, is the motto of Ocean Mimic. Here’s what Emma has to say about it:

“I think that the world would be a very different place if everyone actually believed that they could make a difference. After all, that’s how Ocean Mimic began. I am no one special, I have no extraordinary skills, I just believed that I could do something to help and I put my heart into it.”



Ocean Mimic has transformed throughout the years to where we are today. Watch this space!

September 15, 2018

Bali Cleanups

This marked our first ever clean up on Berawa Beach in Bali. Since then we held weekly clean ups until 2020. Check out this post to learn more about Bali’s waste crisis.

March 23, 2019

Kickstarter launch

We celebrated the launch of our kickstarter with a catwalk to show off our sustainable suits and to have a night of fun with our community in Bali.

Kickstarter launch
May 27, 2019

1st School Cleanup

We cleaned the beach with St. Thomas Aquino school with 700 children over 3 days.

1st School Cleanup
June 8, 2019

Cleanups go worldwide

To celebrate World Oceans Day, we had 20 cleanups worldwide!

September 21, 2019

World Cleanup Day 2019

Our +1500 Ocean Mimic volunteers picked up 3,400 kilos from +20 different countries. Read all about it here.

World Cleanup Day 2019
December 1, 2019

Bali Plastic Tour

If you want to for a habit, you have to be consistent. In preparation for the new year, we had 31 cleanups around Bali, one for every day of December!

May 19, 2020

Recycling Center

We rolled up our sleeves and ran a New Recycle Center in Canggu, Bali for the first months of the Covid pandemic.

June 8, 2020

Solo Cleanup Project

To celebrate World Oceans Day in light of COVID-19, we had our first solo clean up project.

August 4, 2021

we closed!

Due to COVID-19 and complications we closed our swimwear company and cleanup charity. Emma relocated to Dubai and launched her marketing agency - Ocean Socials.

August 4, 2022


Exactly one year later we were in the position to reopen Ocean Mimic with the sole purpose of making the oceans a better place. No swimwear, no charity, just supporting the ocean community with no other agenda.